Family Businesses: Sustaining the “Trust Advantage” in a Complex World

Family businesses in Asia play a significant role in the economies and societies in which they operate. They are accorded a higher degree of trust by key stakeholders–consumers, customers, partners, and employees–compared to other types of organizations. This trust factor is an important source of competitive advantage, but is becoming even more challenging to maintain as the world evolves with greater digitization, data flows, and 24/7 scrutiny. As family businesses look at preserving their legacy and leaving a strong foundation, what are they doing to build a robust ‘trust strategy’ for securing the future?

Alison Kennedy
Managing Director, Accenture Strategy, ASEAN, Accenture

Justin Blake
Global Head, Family Business and Leadership Positioning, Edelman

Binod Chaudhary
Chairman, CG Corp. Global

Vinod Sekhar
Chairman and Group Chief Executive, The Petra Group

Chairul Tanjung
Founder and Chairman, CT Corp

Fernando Zobel de Ayala
President and Chief Operating Officer, Ayala Corporation

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